Mexico Magic Towns: What are "Pueblos Magicos"?


EDITOR NOTE: Everyone in Tijuana knows that our nearby neighbor is the best place to buy bread. Tecate was also voted as a "Pueblo Magico" by the Mexico Secretary of Tourism in 2012 and is known widely as a wellness destination. A place to be reinvigorate the mind, body and soul with several spas and resorts to choose from.

Pueblos Magicos are towns recognized by the Mexican government for their “magical” qualities, whether that be their astonishing beauty, rich history, or extraordinary legends.


Among the more famous Pueblos Magicos is Tequila – the home of the world renowned spirit. But, for the most part, the towns on the Pueblos Magicos Program are lesser-known gems, waiting to be discovered by intrepid explorers looking to experience authentic Mexico.


Read on to find out more about Mexico’s Pueblos Magicos or contact Journey Mexico to take privately guided tours of these beautiful and unique magic towns.


Meaning Magic Town, a Pueblo Magico is a Mexican town granted Pueblo Magico status by the Mexican government for its “magical” qualities. This could be its beauty, historical importance, or its natural wonders.


Ultimately, the term “Pueblo Magico” is a mark of excellence and an excellent signal that the town is worth exploring for a day or two.


The Pueblo Magico Program was created by Mexico’s Ministry of Tourism (with help from several other agencies and regional governments) in 2001.


Initially, there were three Pueblos Magicos: Huasca de Ocampo in Hidalgo, Real de Catorce in San Luis Potosi, and Tepoztlán in Morelos. The latter lost its status in 2009 but won it back the following year.


As of October 15, 2019, there are 121 Pueblos Magicos in Mexico. However, new Magic Towns are being added on a sporadic basis. The last inductees made the list in 2018.


Towns aren’t just handed Pueblo Magico status, they need to earn it. The first step is to hit the criteria of having a population of at least 5,000 people and be within relatively easy reach of a city.


After, the town needs to form a Pueblo Magico committee, who will be in charge of applying.


Then, various plans for developing tourism must be agreed which includes earmarking money for generating and maintaining tourism.


Finally, once the Pueblo Magico status has been granted, the committee must make sure the commitments to developing tourism are kept.


Read The Rest On: JourneyMexico

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